People and brands are so good at telling stories nowadays. Just look at the number of followers or people they influence on social media or blogs. People are drawn to the stories they share. Immersed in their brand presence. Captivated by the excitement it stirs. Can you too, start writing your amazing stories?
A great story is written from quality contents that are relevant to its targeted audience. In a nutshell: a relevant connection has to be made with your story. When the Song “Call me Maybe” hit the top charts, Abercrombie and Fitch took advantage of it and created an explosively fun and entertaining advertisement that commanded attention everywhere! What’s not to like? A current chart-topping song, good looking shirtless guys happily dancing and singing away. If it hadn’t make you drop by its stores, it would have pique your curiosity already. Nothing engages a consumer more than a well-told relevant story.
Can we be insanely creative while being dead serious about our brand personality? Why, yes of course! Creative contents strike the right balance for a quirky, weird and entertaining delivery while strongly delivering the message across. Here’s how one brand did it. Mercedes took on their passion on being environmental-friendly when promoting its new fuel cell vehicle in this creative approach. The ad presented one cohesive image of utilizing latest technology to preserve the environment. Watch this powerful commercial that already boasts of 9 million over hits here.
Many story tellers like to tell a story that’ll put a tear in your eye. However, some unfortunate ones ended up being too sappy. Or being too over-dramatic. If it’s difficult, just remember this: real people, real lives, real stories. You’ll never go wrong. One particularly well-crafted story of one’s origin, is the The Lego Story. The video shares the story of the founder, the late Ole Kirk Christiansen and how the famous Lego came about. A delightful and entertaining video that speaks volumes of Lego’s commitments, ethics and values to bring joy to children around the world.
Contents can be anything you want it to be. Create quality contents to tell a compelling story, influence your audiences and make yourself be heard above the market chatter. As Ole said, “Imagination is the limit”.
What other brand stories do you like?