This article “Wearable Technology: Content Fit For Storytelling” by Mike Carrozzo in Content Marketing Institute, is a great follow up to my previous article about writing amazing contents for your brand. It takes story-telling up a notch by looking at three significant points that’ll help brands create contents fit for wearable technology.
With the rise for wearable technology, the shift is imminent to create a more personal and highly interactive form of content. I guess when we wear it, we are actually living it- so that itself is paramount for a need to have quality contents created rather than just producing contents for contents’ sake. From smart glasses, high tech earpiece devices, smart watches and the whole smorgasbord, it’s time for contents to step up and be natural, unique and going beyond limitations to pitch great stories.
Check out, too, the 4 Wearable That Give You Superpowers (by Mark Wilson, Wearables Week) .