Search Engine Journal featured an intersting topic “Why You Must Curate Content in 2015” . That curation is a great way to find ideas, share informed insights and support well-written contents of your own, would it replace genuine contents written from scratch?
What is content curation?
“Content curation is a process of consistently finding, organizing, annotating and sharing the most relevant and highest quality digital content on a specific topic for their target market. Enlightened content marketers are using a content mix that is only 65% created, with the remainder being 25% curated and 10% syndicated. ” (Source: curata.com)
How do we find and organize masterpieces from this already content-saturated world? Here are some great tools you can use:
Storify
This is a simple and easiest way to find, collect and share what other people are saying all over the web on social media. Their tag; “Simple, Social Campaigns”, “Simple, Social News”, “Simple, Social Conversations”, “Simple, Social Memes”, “Simple, Social Events”, “Simple, Social Storytelling” speaks volumes to what impact Storify has in content sharing and collaboration.
Curator
Twitter’s answer to Storify! Twitter’s own media aggregation tool that will match or select tweets and vines into an embeddable collection. Plus, Curator gives you real-time insights (i.e total number of tweets, authors) on all the different topics being discussed on Twitter.
Scoop it
With a catchy tagline (You are the content you publish), Scoop it appeals to thought leaders, content marketers and knowledge managers. With just 3 simple steps to follow; find something awesome, add your fresh perspective and then publish it easily with just a click to your social networks, blogs or Google friendly splash page.
Try it and you might just turn curating into your new hobby.
Write Synergy 