Lessons from a classic advert

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Photo by Cliff Johnson on Unsplash

I remembered watching this particular advertisement when I was a kid. They had this catchy slogan- style, quality, excellence– that’s stuck in my head, even till this very day.

Well, never mind that the product they were advertising was highly inappropriate –  cigarettes (gasp!).  But man, do these words ring true! I have, throughout my writing life, often reminded myself, how crucial it is to deliver a top-notch work that reflects these very same words.

So, what is style?
The good news is, one’s writing style is not something you are born with.  It can be learned.  To develop your own style, begin by harnessing what is inside you – your innate personality and capabilities.  Develop your own voice and tone. (This calls for a separate blog another day).  Think about who you are writing for,  imagine what they are like and how you want them to respond to what you write.  Keep your words simple –  free from grammatical,  sentence construction and spelling errors.  Keep it real.  Don’t force another’s style into your writing or you will end up with incoherent ramblings.

Someone once told me to always write authentically.   Be yourself when you write, they said. Right. But, as a novice writer, where (and how) in the world am I supposed to find my own style? Thankfully, after hundreds of drafts, I believe I’ve found my groove; a style that principally identifies with me.  The key is to let the passion inside of you exude into your work and influence your choice of words.  Allow what we write to be enriched by our beliefs, our experiences and even our eccentric expressions.

What about quality content?
Did you read about how Apple is planning to invest over US$1 billion on original content? Or how the other big players Google, Facebook and Amazon are each spending significant dollars on original video contents, too? The future of content marketing trend is all about consistent, original and addictive content!

In writing, original contents are in demand. Organisations look for that special breed of  writers whom understands and turn unique ideas into results. These writers help establish organisations as experts in their niche and help widen their influence.  Original contents garner more mentions, shares, likes in the social media and gets you the attention quicker than any other reshared or copied content.

Excellence- at the heart of every writer
I rarely release any work without first going through my toughest critic – me.  I diligently complete my drafts, rereading and scraping away ideas that didn’t quite made sense after a second read.  I love my readers, so I made a point to connect with them by writing something they’ll enjoy reading.  Facts are researched responsibly and inspirations are caught from reading, interactions and even watching some television. Excellence, too is that incredible willingness to work hard- to have the discipline to sit down every morning to write even when the flesh is weak.

How do you find your style? Where do you find your inspirations for quality content? What habits do you instill to be a good writer? Share by leaving a comment below.

 

 

 

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Filed under brand, Content, Lifestyle

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