3 Ways To Transform Your B2B Contents For 2015

Taking the cue from “The 4 B2B Marketing Trends: Sales Boosting Tips for 2015 “ by Anna Johansson, I’ll like to add on a couple of thoughts. The interesting article highlighted the need to understand the business buyer profile accurately.  And, rightly so. A research by Intershop on August 2014 on 1,500 corporate buyers found thatContinue reading “3 Ways To Transform Your B2B Contents For 2015”

Wearable Technology & Story-telling

This article “Wearable Technology: Content Fit For Storytelling” by Mike Carrozzo in Content Marketing Institute, is a great follow up to my previous article about writing amazing contents for your brand. It takes story-telling up a notch by looking at three significant points that’ll help brands create contents fit for wearable technology. With the rise forContinue reading “Wearable Technology & Story-telling”

What’s your story?

People and brands are so good at telling stories nowadays. Just look at the number of followers or people they influence on social media or blogs. People are drawn to the stories they share. Immersed in their brand presence.  Captivated by the excitement it stirs. Can you too, start writing your amazing stories? Relevance A great story isContinue reading “What’s your story?”