User Generated Content (UGC) : 3 Reasons You Should Just Do It

User Generated Content or UGC is any content contributed by people (let’s call them fans of a brand) instead of the brands themselves.   Fans create and share a series of videos, pictures or tweets showcasing themselves with the brand through the use of social media and blogs.  Judging by how almost every one of the userContinue reading “User Generated Content (UGC) : 3 Reasons You Should Just Do It”

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Driving Engagements through Interactive Content

It was opined, as far back as 1995, that interactive marketing is the future of digital advertising and e-commerce.  Since that significant shift from traditional marketing strategy, interactive marketing made great strides in helping brands engage better with their consumers.  Not surprising then, that interactive content became the all important elixir to interactive marketing, especially contentsContinue reading “Driving Engagements through Interactive Content”

Lessons from a classic advert

I remembered watching this particular advertisement when I was a kid. They had this catchy slogan- style, quality, excellence– that’s stuck in my head, even till this very day. Well, never mind that the product they were advertising was highly inappropriate –  cigarettes (gasp!).  But man, do these words ring true! I have, throughout my writing life,Continue reading “Lessons from a classic advert”