Lessons from a classic advert

I remembered watching this particular advertisement when I was a kid. They had this catchy slogan- style, quality, excellence– that’s stuck in my head, even till this very day. Well, never mind that the product they were advertising was highly inappropriate –  cigarettes (gasp!).  But man, do these words ring true! I have, throughout my writing life,Continue reading “Lessons from a classic advert”

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