How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. Read the full article at MarketingProfs
Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level. Continue reading → The post Road Map to Success: Creating the Content of Your Audience’s Dreams appeared first on Content Marketing Institute.
One of the most effective ways to boost your conversion rate is to test and tweak your words. Read on for real-life proof and learn why “submit” isn’t necessarily a bad word. Continue reading → The post Words That Convert: Test, Learn, Repeat appeared first on Content Marketing Institute.