Courtesy

Ranting on social media seems to be the rage nowadays. If you are unhappy about a service, you post it up on Facebook. If you want to push an opinion across, you tweet fervently about it.  Online bashing seemed acceptable to many without much thought of its consequences.

In an article “Social media rants do more harm than good”, the Institute of Customer Service reported an eight fold increase of complaints made on social media from 2014 to 2015. The figures for 2016, will undoubtedly be higher.

For many good years, people used to just communicate personally; face-to-face, to the other party over any dissatisfaction. The embarrassment was contained to just both the parties involved.  Now, with the social media, the whole world gets to know about it! The good, of course, will be keeping service providers on their toes all the time. Thus, ensuring consumers experience top quality service and maximum satisfaction.  The bad and the ugly? Often than not, these rants and slanderous comments cause irreparable damage to one’s reputation.

How then, can we rant responsibly, if there ever was such a thing to begin with?

I read a post by a recruiter recently on a popular networking site on how a prospect snubbed her for offering a much lower pay from his current earnings. Her followers were quick to jump in claiming how wrong, arrogant and disrespectful this man was to the recruiter. But the tone she wrote was equally condescending. How can she dissed her prospect? How can she enjoy reading the callous comments she received from her followers? Did they actually know the other side of the story? Have they given a thought about the prospect’s reputation?

Let’s intentionally be more responsible with what we write, post and tweet. The words we choose and the tone we use reflect who we are as a person.  Be good. Be kind.

The pen is indeed mightier than the sword.

On to the next adventure!

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Finally, I am back.

Away, for almost six months since April of this year, my brief writing stint for a client, a leading learning institution, has come to an end.

The experience has made me a better writer; exposing me to many different writing demands to suit evolving needs.  Writing to promote signature events, branding initiatives, magazine articles submissions and correspondences to government officials, including drafting minister’s speeches, were needless to say daunting but exciting, indeed.

As a writer, there’s no greater satisfaction than seeing the client looked good with the content I put together.  I mean, who wouldn’t beam with pride when those who delivered the speech you painstakingly wrote, sounded perceptive and intelligent? Or when the marketing collateral made perfect sense? Or when the correspondences impress, impact and elicit the desired response with its intended message? It justifies the amount of effort that’s been put into researching the topic, writing with clarity and with substance.

Of course, along the way I had to deal with very tight deadlines and nearly-impossible expectations. But, then again, what better way to hone organisational and time management skills to deliver and rise above expectations, right? Plus, I learnt a priceless lesson on the difference between writing creatively and writing professionally in one’s specific brand language and tone.

So, here’s to bringing on the next adventure!

 

 

 

Writing superpower

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Pic courtesy of rgbstock

I had in my recent assignment been put to a challenge to stretch myself as a writer both technically and creatively. While I am thankful for the nudge towards improvement, I am painfully reminded on how important it is to continue learning and upskill myself.

Apart from picking up reading materials such as magazines, books, journals as well as quality blogs and webs relevant to the industry, I was curious enough to try a quick search on the web on some tips to improve my writing.

Of course the search yielded many results; some really good and some, well, let’s just say, common sense should suffice. I found this blog 9 Essential Books that will transform your writing forever by Marsha Stopa, still insightful albeit being not-too-current when it was published in 2014.  I liked the way the article addressed the needs of the writers from different stages : novice, competent and seasoned. Also, the writer’s list of the only 9 books you ever need to read to become a better writer? That’s really enlightening!

Read on and share with me your comments 🙂

As for myself, time to get my hands on Cashvertising!

 

 

 

 

Fun Fridays

This video below will inspire you to think twice before taking on something you haven’t the slightest idea about. Laugh, but most importantly, learn.

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