Funny is good!

Let’s explore the idea of using humor in one’s content. The Nielsen Global Survey of Trust in Advertising in 2013, polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. 47% of global respondents agreed that humorous ads resonated the most. (Source: Forbes) HumorContinue reading “Funny is good!”

2 Quick Steps to Generating More Leads and Sales from Your Contents

“Action expresses priorities” ~ Mahatma Gandhi Imagine this. You’ve been developing contents day in and day out. Your website traffic is at your all time high. Yet, leads and sales are hard to come by. Surely this is just a statistical mistake? Most content marketers have forgotten that the pivotal role in content marketing isContinue reading “2 Quick Steps to Generating More Leads and Sales from Your Contents”