Lessons from a classic advert

I remembered watching this particular advertisement when I was a kid. They had this catchy slogan- style, quality, excellence– that’s stuck in my head, even till this very day. Well, never mind that the product they were advertising was highly inappropriate –  cigarettes (gasp!).  But man, do these words ring true! I have, throughout my writing life,Continue reading “Lessons from a classic advert”

Writing superpower

I had in my recent assignment been put to a challenge to stretch myself as a writer both technically and creatively. While I am thankful for the nudge towards improvement, I am painfully reminded on how important it is to continue learning and upskill myself. Apart from picking up reading materials such as magazines, books,Continue reading “Writing superpower”