Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to recent research from Growista. Read the full article at MarketingProfs
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading → The post How to Capture Captive Audiences With Content appeared first on Content Marketing Institute.
If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading → The post Why Marketers Need to Think Like Data Scientists (And How to Do It) appeared first on Content Market […]